If you think that a website containing too much matter, images, pictures and extra content will be liked by the search engine optimization standard, you are totally wrong. Your website must be simple and informative. Complex web pages which are full of extra thing never grab the attention of a reader. If you want to get higher rank for your website, it should be very simple. Do not include out of related things or matter in it. If you are writing content it must be concise and have thoroughly knowledge of the topic. In this way the more internet user will read your website and you will achieve top position in the search engine page results. Give all related topic in the web page for the easiness of the reader. Try to Keep your web page simple.