Target Keywords are very important part of the web page or website if you are preparing it according to the search engine optimization technique. These are the keywords that tell a common internet user to get the required information. You must target the keywords because when a user searches he writes only the keywords and search the related websites in the search engine result page. This is the simple way by which your web page can get top position in the SERPs (Search Engine Result Pages) easily. The keywords must be simple and informative and describe the meaning of the user search. Always try to put positive keywords into the detail of the website. Targeted keywords give more facility to the reader and he can get complete knowledge by only the search of keywords.
It is so bad when a visitor search a site by his preferred keyword and landing to the website and see that this is not the right one or did not match the content with that keyword. For example someone search with keyword beauty tips and found some result and land a site from the SERP (Search Engine Result Page) list but found nothing related content into that site. Then what happened he or she will exit as soon as landed to your site.
- Always target keywords related to your website content and services.
- Target keywords which visitors usually used to search
- Target keywords that looks natural
- Never use excessive keyword into the content
- First focus to audience then to keywords